What is the main objective of a business? Customer satisfaction and profits. Both factors move parallel and are equally important. To satisfy buyer supplier need to make a product that meets or even surpasses their expectations not only till the payment or shipment But, after that also.

If you are not making a great product is one thing. But, helping your customers in any possible way after selling the product is equally important. A business must make sure that the customer’s queries and ambiguities are properly answered even after selling the product. In short, a business must consider after-sales services as important as selling its product.

After-sales service boosts the relation of trust between the seller and the buyer. Of course, trust wins long term clients as well they will bring new customers and their positive feedback attract more customers also.

If supplier gives proper response and services, there are highly chances to reorder.

A common issue raised by almost every international buyer is unsatisfactory after-sale services.

You might also face this challenge while making a deal with a Chinese manufacturer. Because supplier feels their job is done after initiating the trade of your product and once the amount is reflected in their accounts.

But in reality, all the suppliers are responsible for giving well after-sale services like insurance, warranty, extra benefits, support, upgrade for their products. Even if you raise any issue with them, they won’t take it seriously or ignore you.

This could be because you both are sitting in different corners of the globe. This will loss and disappoint both parties. If buyer is unsatisfied who will come to again in same company as well buyer have to wear more they have to start again for supplier selection, more risk and compromise in business with that. It’s difficult to trust again on supplier, it will demotivate you.

You need expert to take care of the after-sale services and consult the supplier now and then until your issue doesn’t get sorted Warranty Period.