Is your competitor selling below your cost ?

Buyer is wondering, why is he more expensive and the competitor is less expensive.

The buyer can compare because they have given reason to think, they just focus on competitor selling price but they don’t think why is he able to sell in such that price with better outcome they, should think in creative and different way.

Let’s not forget — product will always be sold at a cheaper price because there is always going to be somebody who can offer it cheaper.

There’s your answer why your competitor is cheaper than you, either you or your competitor are viewing what you’re selling as a product with such price and to compete each other both sell in loss.

You have zero chance of being successful if you choose this path. The only option you have, is to focus to pain and gain? Truly focus to find out the way with giving a thought how other is able to do so may be either he is getting product at cheaper price or somehow he is saving other import charges so that he has much margin. And this will definitely let you know how you are different from your competitor.

Most of the buyers are concerned that even after they made a deal with a similar seller, still their competitors are selling the price cheaper than what they are offering.

And because of this, they have to face a challenge in getting buyers for their products. This might be because there are different landing costs for the products that are not known by most buyers.

 And here you need someone who knows every bit of these pricing-related things, who can help you to set a competitive price for gaining a good sell at the ground level of your product. A team of experienced folks who are proficient with setting the pricing of the products by going through the different factors and situations. They can help you to sell the products at a price that is profitable to you and economical to customers too.

Any salesperson who wants to become successful must learn to sell against the competition. Those who do it well often find that it is both financially rewarding and exciting. In fact, many salespeople who are very competitive by nature find that they are stimulated by competitors far more than they are by incentive programs, commission checks and quotas set etc.

Professional salespeople, recognizing that they are selling against other salespeople, have devised strategies aimed at beating that competition.

“When you’re selling against a lower-priced competitor, you have two basic choices: discount or differentiate by research and with good margin.

 You must sell your product not only the basis of price but some competitive advantage. That advantage will boil down to one or a combination of fundamental things:

 Quality

 Service

 Delivery

 Sales Effectiveness